Different by Design

A private investment firm making tailored growth investments in leading consumer companies.

Equity38 was founded on a simple belief – when expertise, focus, and resources align, growth businesses can deliver greater impact. Our principles-based approach to partnership creates a better experience for owners, teams, and consumers.

We tailor and deploy our network of resources on behalf of our partners and teams to optimize results.

Our adaptability allows us to meet a company at any point in its lifecycle and lean in where we're needed.

Equity38’s focus and expertise enable us to identify trends and execute on investment opportunities before they become mainstream.

Principles

Equity38’s core principles guide everything we do. We make every attempt in every situation to do what’s right.

Accountability

Accuracy

Authenticity

Candor

Commitment

Elegance

Humility

Precision

Respect

Simplicity

How we do it

A curated approach

Focused

Dedicated to the consumer sector; we live it every day

Concentrated

Few investments; focused capital; disciplined underwriting

Tailored

Flexible partnerships; optimal investment structures

Adaptable

Hands on to create and develop companies; find opportunities where others cannot

Influential

Use our experience to drive change and optimize outcomes

Nimble

Lean structures; move / pivot quickly for the benefit of our partners

Precise

Targeted approach to achieving success; focus on what matters and executing efficiently

Elite network

Deploy our resources and source valuable opportunities for each company

DNA

E38 was born in and operates by a core set of principles which guide everything we do.

Purpose

Build a community passionate about health & wellness

Passion

Inspire others to live a life of health, wellness and excellence

Precision

Nimble and effective; Disrupt the status quo

Respect

Trusted relationships; humility and accountability

Team

Accomplish more together than solo

Authenticity

Do what’s right; leave the ego at the door; be real

Fun

Celebrate the pursuit – it’s always an adventure.

Approach

How we do it. A Curated Approach to Consumer Investing.

Consumer sector focus

We live it every day

Concentrated investments

Focused capital; disciplined underwriting

Influential partnerships

Leverage our experience to optimize outcomes

We create and develop companies

Find opportunities where others cannot; hands on value creation

Tailored partnerships

More than just capital

Nimble, precise, and effective approach

We adapt to each company’s specific needs

Elite ecosystem of force multipliers

We bring invaluable resources and opportunities to each company.

Our team is purpose-built to help our partners achieve exceptional outcomes.

We bring complementary strengths, sector expertise, and focused execution to every partnership.